To generate sales in a cost effective, why not try a referral program? You can let your customers do the selling for you!Here’s how to create an amazing referral program:
Rule #1: Use incentives! Give the client who brings in more business for you something special such as free or discounted sessions. Or think outside the box and give them gift cards to their favorite neighborhood restaurants or movie tickets. (These types of rewards can pay off doubly – they’ll think of your business positively when they get the reward AND when they use it!) When you think about the cost of acquiring a new client, these types of perks are a bargain. Remember, when it comes to referral programs, the more you give – the more you get!
Rule #2: Give your referrers a good script to work from. Make it easy for the referrer to spread the word about your business. Come up with a quick pitch – an elevator speech - that really sells the benefits of your business. Next, make sure this phrase is EVERYWHERE – in your emails, on your flyers, coupons, and signs so that every existing customer will know it like the back of their hand. The more your clients know how to sell your business – the better they will be at bringing in new people.
Rule #3: Promote the program like crazy! Get the word out everywhere about your referral program. Think outside the box, adding it to all your various outgoing media and telling everyone who will listen about the benefits of the program. Develop a web page that lets the client enter their friend’s email addresses -- then, with the click of the mouse send out a pre-formed message promoting your business.
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